Benjamin Smithee, CEO of SPYCH, will show the audience how the Return on Investment (ROI) of research is quickly evolving. The researchers of today have the ability to provide new levels of value across the organization — in addition to insights and business intelligence. With the influx of readily accessible research technologies, today’s researcher is empowered to deliver virtually real-time insights and actionable data intelligence that not only supports the marketing and advertising teams, but provides increased customer engagement, loyalty and even sales.
Throughout this presentation, Ben will show case studies of how leveraging today’s new research methods can provide redefined research ROI, and stronger insights and intelligence that a brand can put into action quicker than ever before!
