Online Qualitative Project Planning, Design and Execution to Create Value

Webinar #1 

The sudden shift of projects, designed for face-to-face interactions to online environments to accommodate social distancing, has been focused on attempting to emulate the original project plan as closely as possible. Designing and planning projects specifically for online environments will lead to smoother execution, enhanced deliverables and increased project value. As you enter the design and planning phase of new projects, expand your horizons to consider new design approaches and planning considerations, tailored specifically to the online environment.

Watch this webinar, where Kathy Fitzpatrick introduces general considerations for planning, designing and executing online qualitative projects. During the second half of the hour, Kathy discusses specific considerations for online discussion board focus groups.

This was the first in a three-part webinar series hosted in spring/summer 2020.

Webinar #2 | Planning, Designing and Executing Online Video Focus Groups and Phone/Video Interviews

Webinar #3 | Planning, Designing and Executing Online Chat Focus Groups, Online Intercept Studies and Live Event Research

Watch Webinar #1 using the link below.