Reports for iMarkIt include heatmaps showing the click density.  There are filtering options to show for example, only positive comments, negative comments etc.   

Individual outputs as well as group outputs can be reported. 

Comments added by participants can be exported into an excel sheet. 

iMarkIt is an individual exercise completed during a focus groups or interview. Participants complete the exercise independently. This can be helpful to avoid “group think” or participants influencing each other. The moderator can view the results as they come in and the results can be discussed during an itracks Realtime activity if the moderator uses a screen share and shares the iMarkIt Results after the participants have completed the activity individually.  

iMarkIt does not allow highlighting of text. You can request a text highlighting exercise to be set up by itracks service team to include in your Realtime and Board projects. 

Simply send the text-based asset to itracks. The itracks service team will create the text highlighting activity and add it to your project(s).  During your focus group/interview, simply share the activity from the “whiteboard” area of itracks Realtime or itracks Board and your participants can complete the activity.  The reports will be sent to use using a secure file sharing platform within one business day of your research session. 

iMarkIt can be purchased as a supplementary service for your project using itracks Realtime, itracks Board or Phone IDI.  An itracks software specialist will add your visual media to the iMarkIT software and set up the emoticons or mark up settings. The iMarkIt exercise will be added to your itracks Realtime, Board or phone IDI activity allowing you to display the activity during your group/interview. The service fee also includes the delivery of the reporting associated with your activity. The itracks service team will send a link to your reports using a secure file sharing tool.  

The cost for the iMarkIt service is $190 for first image $150 for each additional image. Please note, a single asset can be used multiple times in the same project. For instance, in multiple focus groups.  Looking for bulk purchasing discounts?  You can purchase 10 assets for $1,499 USD.